Archive for: November, 2008

Indulgent Rant: IT.Com Computers in Cape Town

“So what have I just paid R250 for?” I asked “I dunno” “Well let me tell you. I paid you guys R250 to open my computer, tell me my graphics card was faulty, take it out, promise repeatedly for a whole week to phone me which you never did, and then shrug your shoulders?” “Yip” [...]

Why sponsors get it wrong…

Product placement

Adage magazine had an interesting article analysing the three main sponsors of American Idol – Coke, Cingular and Ford – in which they assessed the relative impact of their sponsorships. What stood out for me was this insight (emphasis mine): Whereas Coca-Cola and Cingular had created reasons for their existence, Ford had struggled to find [...]

Is passive smoking dangerous?

I couldn’t resist posting this. Yes, I’m sure it is skewed. And is possibly paid for by the tobacco companies (although Reason TV is fairly well respected so I’m not sure). But it is interesting how far the world has moved… I’m not making a case here for going backward about smoking legislation. Regardless of [...]

Unleash the nerds…

It was inevitable really…after BO’s ascension into the US Presidency, it was only a matter of time before the photoshopping nerds and T-shirt makers went to town (and I can say that with a straight face because, well, I am unashamedly such a nerd). There’s a lot out there, and I don’t want to get [...]

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