Art of the Brand: Part 1

Part of what I’m trying to do on this blog is pull together everything I’ve written elsewhere onto one site. Here is an article I wrote that was published on bizcommunity.com in August 2009 As the global economic meltdown gains pace, it seems that the once-sacrosanct realm of sports sponsorship is starting to feel the [...]
Aug 30 2009 | Posted in Marketing | Read More »





