A few months ago, before the global credit crunch hit South Africa really hard, I wrote on bizcommunity.com that arts sponsorships offered better value for the big brands than sports sponsorships. I didn’t argue that sports sponsorships were bad (they’re not) or that arts sponsorships can solve all of a brand’s problems (they can’t). I [...]
I love awards ceremonies. The excitement. The red carpet. The drunken louts. The celebration. The whiff of failure. Living in Grahamstown we don’t get too many of those, although I did hand out the prizes at the “Amazing Chase” treasure hunt a few weeks back. Well done to the winner of the movie tickets, and [...]
OK, I’m not entirely sure how this completely passed me by, but it did. And it took my 9 year old son to point it out to me. Annoying Orange. More than just a fruit….a really, really annoying fruit. And hilarious too. His video is clocking millions of views on YouTube. (*insert Clockwork Orange joke [...]
I used this ad in a recent presentation on Social Media I did to some Rhodes Drama students. I was using it as an example of an ad that got its tonality absolutely right – perfectly pitched, clear and simple. It’s an ad Google flighted in the Superbowl this year. Am continually surprised at how [...]
While he’s getting all frothy about the fact that he is being impersonated on Twitter, ANC Youth League President Julius Malema might be ignoring an even more catastrophic scenario on the horison. He runs a blog at www.juliusmalema.co.za – not a bad looking one, actually. Short on words, big pic (and who said the internet [...]