Category archives for: Marketing

Is Manyi being dishonest, or practical?

6358263393E3C023725D5302D42B4

In the great Jimmy Manyi vs the Media debate, I find myself conflicted. On the one hand, like most sensible people, I want to be outraged by what seems to be a clumsy and crude approach to media control: write nice things and we will advertise; if you’re nasty, we won’t. And it’s no small [...]

Why sport is like Sandy Bay

angeli4

A few months ago, before the global credit crunch hit South Africa really hard, I wrote on bizcommunity.com that arts sponsorships offered better value for the big brands than sports sponsorships. I didn’t argue that sports sponsorships were bad (they’re not) or that arts sponsorships can solve all of a brand’s problems (they can’t). I [...]

Google TV ad

I used this ad in a recent presentation on Social Media I did to some Rhodes Drama students. I was using it as an example of an ad that got its tonality absolutely right – perfectly pitched, clear and simple. It’s an ad Google flighted in the Superbowl this year. Am continually surprised at how [...]

Fight for Freedom of Speech – Great ads

fight2

Award-winning advertising agency, Ireland Davenport, have created a great series of ads to promote the fight for free speech. Creative Director Phil Ireland got his team to drop everything today (with apologies to their real, paying clients – including Apple, BMW and, um, the National Arts Festival) and they came up with these. I think [...]

Turning SA on its head

Image1

Came across this video on YouTube – don’t know why it is titled “Banned Advert” because the description says it wasn’t. It’s very powerful…well done SABC 1 (ever think you’d hear me say that???)

Art of the Brand: Part 2

2684545154_834d7d2c05_o

Part of what I’m trying to do on this blog is pull together everything I’ve written elsewhere onto one site. Here is part two of an article I wrote that was published on bizcommunity.com in  September 2009. If you haven’t yet, read part one first. Sponsorship, as we all know, is about marketing which is [...]

Art of the Brand: Part 1

britannia stadium

Part of what I’m trying to do on this blog is pull together everything I’ve written elsewhere onto one site. Here is an article I wrote that was published on bizcommunity.com in August 2009 As the global economic meltdown gains pace, it seems that the once-sacrosanct realm of sports sponsorship is starting to feel the [...]

Ooops….Weekender makes wrong results call

deweytruman-009

Possibly the most famous newspaper headline blunder was made by the Chicago Tribune of 3 November 3 1948, which bannered “Dewey Defeats Truman”. When the decision to print the paper was made, returns from the US election were coming in very slowly and time was running out before the deadline for the edition. The Tribune [...]

Elections 2009: How did the media fare?

vote

So it is the evening after election day. Like millions of others, I am curious about the results – having queued at Home Affairs for three hours to get a temporary ID, then another two hours at the polling station to actually make my mark, I feel sort of part and parcel of the process. [...]

ANC Youth League declares war on cocks

nandos

Sometimes writing a blog entry is hard work. Occasionally, though, someone gives you material – an idea, a reference or image to work from – that is so rich, so ripe with possibility it makes you want to hurl yourself at the feet of the giver, weeping with gratitude.

Search Archive

Search by Date
Search by Category
Search with Google

Photo Gallery

Log in | Designed by Gabfire themes