Why sponsors get it wrong…
Adage magazine had an interesting article analysing the three main sponsors of American Idol – Coke, Cingular and Ford – in which they assessed the relative impact of their sponsorships. What stood out for me was this insight (emphasis mine): Whereas Coca-Cola and Cingular had created reasons for their existence, Ford had struggled to find [...]
Nov 19 2008 | Posted in Marketing | Read More »
