
Part of what I’m trying to do on this blog is pull together everything I’ve written elsewhere onto one site. Here is part two of an article I wrote that was published on bizcommunity.com in September 2009. If you haven’t yet, read part one first. Sponsorship, as we all know, is about marketing which is [...]
Sep 1 2009 | Posted in
Marketing |
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Part of what I’m trying to do on this blog is pull together everything I’ve written elsewhere onto one site. Here is an article I wrote that was published on bizcommunity.com in August 2009 As the global economic meltdown gains pace, it seems that the once-sacrosanct realm of sports sponsorship is starting to feel the [...]
Aug 30 2009 | Posted in
Marketing |
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Sometimes writing a blog entry is hard work. Occasionally, though, someone gives you material – an idea, a reference or image to work from – that is so rich, so ripe with possibility it makes you want to hurl yourself at the feet of the giver, weeping with gratitude.