
A few months ago, before the global credit crunch hit South Africa really hard, I wrote on bizcommunity.com that arts sponsorships offered better value for the big brands than sports sponsorships. I didn’t argue that sports sponsorships were bad (they’re not) or that arts sponsorships can solve all of a brand’s problems (they can’t). I [...]
Nov 24 2010 | Posted in
Marketing |
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Part of what I’m trying to do on this blog is pull together everything I’ve written elsewhere onto one site. Here is part two of an article I wrote that was published on bizcommunity.com in September 2009. If you haven’t yet, read part one first. Sponsorship, as we all know, is about marketing which is [...]
Sep 1 2009 | Posted in
Marketing |
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Part of what I’m trying to do on this blog is pull together everything I’ve written elsewhere onto one site. Here is an article I wrote that was published on bizcommunity.com in August 2009 As the global economic meltdown gains pace, it seems that the once-sacrosanct realm of sports sponsorship is starting to feel the [...]
Aug 30 2009 | Posted in
Marketing |
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It is either slightly disconcerting or enormously flattering when you arrive at a hotel for the first time and the receptionist greets you by name. In the case of my arrival at the Rapid Waters Hotel (and I use all three of those words advisedly) 29km outside of Potchefstroom, it could only be the former. [...]