Bill Bailey Thank God for Darwin
Dylan Moran I don't do drugs. If I want a rush I just stand up when I'm not expecting it.
Part of what I’m trying to do on this blog is pull together everything I’ve written elsewhere onto one site. Here is part two of an article I wrote that was published on bizcommunity.com in September 2009. If you haven’t yet, read part one first. Sponsorship, as we all know, is about marketing which is [...]
Part of what I’m trying to do on this blog is pull together everything I’ve written elsewhere onto one site. Here is an article I wrote that was published on bizcommunity.com in August 2009 As the global economic meltdown gains pace, it seems that the once-sacrosanct realm of sports sponsorship is starting to feel the [...]
Adage magazine had an interesting article analysing the three main sponsors of American Idol – Coke, Cingular and Ford – in which they assessed the relative impact of their sponsorships. What stood out for me was this insight (emphasis mine): Whereas Coca-Cola and Cingular had created reasons for their existence, Ford had struggled to find [...]
