Bill Bailey Thank God for Darwin
Dylan Moran I don't do drugs. If I want a rush I just stand up when I'm not expecting it.
A few months ago, before the global credit crunch hit South Africa really hard, I wrote on bizcommunity.com that arts sponsorships offered better value for the big brands than sports sponsorships. I didn’t argue that sports sponsorships were bad (they’re not) or that arts sponsorships can solve all of a brand’s problems (they can’t). I [...]
Came across this video on YouTube – don’t know why it is titled “Banned Advert” because the description says it wasn’t. It’s very powerful…well done SABC 1 (ever think you’d hear me say that???)
Part of what I’m trying to do on this blog is pull together everything I’ve written elsewhere onto one site. Here is part two of an article I wrote that was published on bizcommunity.com in September 2009. If you haven’t yet, read part one first. Sponsorship, as we all know, is about marketing which is [...]
Adage magazine had an interesting article analysing the three main sponsors of American Idol – Coke, Cingular and Ford – in which they assessed the relative impact of their sponsorships. What stood out for me was this insight (emphasis mine): Whereas Coca-Cola and Cingular had created reasons for their existence, Ford had struggled to find [...]
It is either slightly disconcerting or enormously flattering when you arrive at a hotel for the first time and the receptionist greets you by name. In the case of my arrival at the Rapid Waters Hotel (and I use all three of those words advisedly) 29km outside of Potchefstroom, it could only be the former. [...]
